We combine user research & analytics to improve customer experience

User interacting with a website on a laptop

We will find out what is happening on your site or app, why it’s happening, and then show you how to improve performance.

home-dial Split

Split testing

Full CRO planning Split
A/B/n testing
Multivariate testing

User research

Usability testing
Persuasion personas & journeys
Ethnographic scrutiny
Eye tracking


Tag management
In-depth analysis/reporting
Data visualisation
Attribution modelling

Discover our services

Brands we work with

We’ve used Unpuzzle to help implement our CRO programmes – specifically tag management, analytics insight and split A/B/n testing. They’ve been great. Not only in getting results, but have also been really transparent. They’ve taken lots of time to explain everything clearly, and to ‘CRO-empower’ the marketing teams here.

David Oliver
Head of Experience, LV=

Designed and developed by Three Straight Lines